Revamped Jobs Platform Improves User Experience

Project overview

This case study highlights the successful transformation of a job platform that moved away from a separate portal to integrate seamlessly with its flagship professional networking product. The revamped platform allows users to post and manage job postings within iOS and Android apps, a significant new feature. A cross-functional team composed of frontend, backend, and mobile developers accomplished this project in nine months. Key contributions include implementing backend APIs, improving user experience, and creating a performance model that drives more applicants, views, and clicks to job postings based on user investment.

Client

Jobs Platform

Year

Jun 2020

Services

Networking Portal

Platform

Networking

Execution

The job platform was previously operating as a separate portal from its flagship professional networking product, resulting in fragmented user experience and limiting functionality. The client decided to streamline the platform and introduce a new feature allowing users to post and manage job postings from within the native iOS, Android apps, and on its website. The client formed a cross-functional team that included frontend, backend, and mobile developers specializing in iOS and Android. The team worked together to integrate the job platform into the flagship product and develop the new feature for the apps. The project's environment was built using Java, Microservice architecture, Kafka, NoSQL, and ZooKeeper.

Key Contributions

Backend API Implementation: The team developed the backend API for the revamped job platform, ensuring seamless integration with the flagship product and providing a smooth user experience.
Performance Model Development: The team worked on the data access object layer for the backend service, creating a performance model that incentivizes users to invest more money in their job postings. By doing so, they receive more applicants, views, and clicks on their job postings.
User Experience Enhancement: By moving the job platform within the flagship product and adding the ability to post and manage job postings within the native iOS and Android apps, the team significantly improved the user experience. This change made the process more intuitive and user-friendly, ultimately driving user engagement.

Project results

The successful integration of the job platform within the flagship product and the introduction of the new app features were completed in just nine months. Users now enjoy a seamless, unified experience when using the professional networking platform and the job posting features.

The performance model introduced by the team encourages users to invest more in their job postings, leading to increased visibility and interaction with potential candidates. The company has seen a surge in user engagement and overall satisfaction, positioning itself as a more competitive and user-friendly platform in the professional networking and job market space.

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